Im Tirtzu (IMTI) is a non-profit organization working to strengthen the values of Zionism in Israel as a Jewish and democratic state.

Established in 2006, IMTI has grown to become Israel’s largest and most influential grassroots Zionist organization. We occupy a unique space and play a unique role in Israeli society as an unwavering voice for the values of Zionism and the Jewish, democratic State of Israel.

Our mission concerning Zionism and its values has always been dual pronged: to advance the good and to confront the bad.


Matan Peleg

Matan was born in Kiryat Bialik (1981) and is a married father of three. ​He holds a B.A. in Political Science and Middle Eastern Studies from Haifa University, and an M.A. in Conflict Research from Jerusalem’s Hebrew University. ​Matan previously hosted the radio show Radio Zion, which focused on Zionist awareness in Israeli society. In 2014, he published his first book: Between Rishikesh and the Temple Mount.

Alon Schvartzer

Alon was born in Buenos Aires (1986) and is a married father of two living in Jerusalem.

He holds a B.A. cum laude in Geography and Environmental Development, Land of Israel Studies, and Politics and Government from Ben-Gurion University and a M.A in Geography and Urban Planning in Jerusalem’s Hebrew University. Prior to his role as Director of Policy, Alon served as National Campus & Field Coordinator, and as the movement’s Branch Coordinator at Ben-Gurion University. He is a proud IDF reservist, serving as a platoon sergeant in the Combat Engineering Corps.


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